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Track every Reddit mention. Understand sentiment with AI. See which communities talk about you — and what to do about it.

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Dashboard

What's happening with Bloom Skincare on Reddit right now

Total Mentions

1,847

This Week

142+18%

Sentiment

54%+4%

Advocates

23

Mention TrendLast 30 days

Why this matters now

Reddit shapes what AI says about your brand

When someone asks ChatGPT or Perplexity about your product, the answer comes from Reddit. Not your website. And AI engines prefer Reddit for a reason: anonymity removes the incentive to perform. No employer watching, no follower count to protect, no personal brand at stake. Communities enforce honesty through downvoting. What survives is unfiltered signal.

40%

of AI responses cite Reddit

Source: Profound, 2025

#1

most-cited community platform in Perplexity

Source: Peec AI, 2025

2.5 yrs

average age of AI-cited Reddit threads

Source: Semrush, 248K posts study

1,328%

Reddit's Google visibility growth since 2023

Source: SISTRIX, 2024

Reddit threads compound. Old conversations shape today's AI answers.

What someone said about your brand in 2023 is still shaping what ChatGPT tells your prospects today. Reddit is now a top-4 domain in Google (SISTRIX) and the most-cited community platform in AI search (Otterly.AI, 1M+ data points). That's two amplification channels turning old threads into current reality.

See the analysis in action

This is what Makna sees that other tools miss

Real Reddit comments. Real analysis. The kind of nuance that generic sentiment tools get wrong. Reddit conversations are inherently comparative, and AI search engines use these “X vs Y” threads to decide who gets recommended.

HO

u/home_appliance_rantin r/VacuumCleaners6h ago

Oh great, another “revolutionary” product update from Dyson. My V15 barely lasted a year before the battery died. But sure, take my $800 for a new model.

1,247

NegativeProduct QualitySarcasm detected

The word “great” and “revolutionary” are sarcastic — the user is frustrated about product durability and pricing. Generic tools flag this as positive because of the opening words.

Generic tools classify this as positive

CO

u/coffee_dailyin r/Coffee2d ago

Honestly I switched from Oatly to Minor Figures last month and haven’t looked back. The texture is better in coffee and it’s cheaper at my local store.

89

NegativeComparison

For Oatly, this is a negative mention — a customer defection with specific reasons (texture, price). Generic tools mark it neutral because there’s no angry language. But Reddit is structurally comparative: “X vs Y” threads are how AI engines build “best oat milk” answers. If Minor Figures gets recommended more, Oatly loses the AI shelf.

Generic tools classify this as neutral

RU

u/running_newbiein r/RunningShoeGeeks1d ago

Just got my Allbirds Tree Dashers and they’re fine I guess? Not sure what the hype is about. They feel like any other $100 shoe to me.

34

NegativeProduct QualityUnmet expectations

“Fine I guess” after spending $100 signals disappointment, not neutrality. The expectation gap (“not sure what the hype is about”) is a brand perception problem — and this is the kind of thread that AI engines cite when someone asks “are Allbirds worth it?”

Generic tools classify this as neutral

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The gap between what you say and what they hear

Every brand has a story they tell. Reddit has a different one. Makna shows you the gap — so you can close it.

What a DTC skincare brand says

"Clean, science-backed formulations for every skin type"
"Sustainably sourced, cruelty-free, carbon neutral"
"Our customers love us — 4.8 stars across 12,000 reviews"

What Reddit says

"Broke me out worse than CeraVe and it's 3x the price" — r/SkincareAddiction (847 upvotes)
"Their 'clean' marketing is just greenwashing. No third-party certification." — r/sustainability (234 upvotes)
"Customer service ghosted me for 3 weeks. Check their BBB rating." — r/BeautyGuruChatter (412 upvotes)

The gap

The brand's marketing emphasizes clean ingredients and sustainability — but Reddit's top concerns are price-to-performance, unverified sustainability claims, and customer service failures. None of these appear in the brand's 4.8-star reviews because review platforms filter differently than Reddit.

Features

Everything you need, nothing you don't

AI that gets sarcasm

Sentiment analysis built for Reddit — understands context, sarcasm, and slang. Not just keyword matching.

Community intelligence

Know which subreddits to engage, monitor, or investigate. Each community gets a data-driven recommendation.

Your CMO will forward this email

Weekly digests with sentiment, top concerns, and notable mentions. No editing needed — just forward.

See all features in detail →

Every mention, one feed

See exactly what people are saying

Every post and comment mentioning your brand, captured automatically across all of Reddit. Filtered by sentiment, topic, and community. Unread mentions highlighted so nothing slips through.

Mention types: direct, Q&A, comparison, contextual, organic
Click into any thread to read the full conversation in context
Forward mentions or threads to a colleague via email

Mentions

3 unread mentions

ThreadsAll

SK

u/skincare_junkie2h ago

positive

Just finished my second bottle of Bloom Skincare vitamin C serum and my dark spots have noticeably faded. The texture is lightweight and doesn't pill under makeup.

r/SkincareAddictionProduct Quality847

BU

u/budget_beauty4h ago

negative

Does anyone else think Bloom Skincare has gotten way too expensive? Their moisturizer used to be $28 and now it's $42. Hard to justify when CeraVe exists.

r/drugstoreMUAPricing234

DE

u/dermatology_nerd6h ago

positive

Dermatologist recommended Bloom Skincare retinol night cream and it's genuinely the best I've tried. No irritation, no peeling, just results.

r/30PlusSkinCarePraise1203

+2 more mentions today

Brand Health

What's driving perception — and is it getting better?

58%

Positive

+16% from Feb

14%

Negative

-22% from Feb

Pricing

Top Issue

24% of neg

Sentiment Over Time

20

27

3

10

17

24

3

10

17

Positive Neutral Negative

What People Talk About

Product Quality

34%

Pricing

24%

Customer Service

16%

Praise

12%

Understand what's driving perception

Sentiment trends that tell a story

Watch sentiment shift over time. Spot the moment a shipping crisis hit, track recovery after you responded, and prove to leadership that your efforts moved the needle.

High-reach threads flagged — the ones most likely to influence AI
See which topics drive negative perception
Sentiment trends over time with period-over-period changes

Know where to show up

Community intelligence that tells you what to do

Not all subreddits are created equal. Some are opportunities to engage. Others need reputation monitoring. A few require investigation. Makna analyzes each community and gives you a clear recommendation.

Engage, Monitor, or Investigate — per subreddit
Mention volume and sentiment per community
Spot communities where competitors get mentioned and you don't

Where They Talk

r/SkincareAddiction

487 mentions72% positive

Engage

r/30PlusSkinCare

234 mentions81% positive

Engage

r/drugstoreMUA

189 mentions34% positive

Investigate

r/BeautyGuruChatter

156 mentions51% positive

Monitor

r/sustainability

98 mentions45% positive

Monitor

The AI visibility connection

This is what AI search engines tell people about a real brand

Reddit threads don't expire. They compound. A thread from 2023 still ranks in Google, still gets cited by ChatGPT, and still shapes whether someone trusts your brand today. 70% of AI-cited Reddit posts have fewer than 20 comments.

Source: Semrush, 248K Reddit posts study

Perplexity

Opinions on Oatly are mixed. Many coffee enthusiasts praise its barista edition for superior texture and frothing, but recent Reddit discussions highlight growing concerns about price increases and competition from brands like Minor Figures and Chobani. Several users report switching after Oatly raised prices by 15-20% in 2025, finding comparable quality at lower price points.

Sources cited (3 of 5 from Reddit)

reddit.com/r/Coffeereddit.com/r/baristareddit.com/r/Frugaltrustpilot.comconsumerreports.org

What Makna sees in those Reddit threads

Three of these five sources are Reddit threads Makna would have flagged: a comparison thread in r/Coffee (negative for Oatly — customers switching), a pricing discussion in r/Frugal (negative — value questioned), and a barista recommendation thread (positive — texture praised). The net narrative AI is building: good product, losing on price.

80% of Reddit posts cited by AI have fewer than 20 upvotes. The threads shaping AI perception of your brand aren't the viral ones — they're the helpful ones.

Source: Semrush Reddit AI Visibility Study, 248K URLs analyzed

How Reddit shapes AI recommendations →

Get started in minutes

From zero to insights in 24 hours

1

2 min

Add your brand

Enter your brand name and keyword variations. That's it.

2

Automatic

We scan Reddit

AI finds and classifies every mention across 100K+ subreddits.

3

24 hours

Act on insights

See sentiment trends, issue categories, and which communities need attention.

Learn more about how it works →

Pricing

Deeper Reddit intelligence at a fraction of the price

Brand24 starts at $249/mo. Brandwatch at $800+/mo. Makna delivers deeper Reddit-specific intelligence than either — at a fraction of the cost.

Starter

$49/mo

1 brand, 3 keywords

Professional

$149/mo

3 brands, AI topics

Enterprise

Custom

Multi-brand portfolios

Compare all plans →

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Frequently Asked Questions

What is Reddit monitoring / a Reddit monitoring tool?

Reddit monitoring is the practice of automatically tracking posts and comments across Reddit for mentions of your brand, product, or chosen keywords. A Reddit monitoring tool like Makna does this continuously so you never miss a conversation that matters to your brand.

How does Reddit brand monitoring work?

You tell Makna which brand names and keywords to watch. Our system searches Reddit continuously, finds every post and comment that matches, and classifies each mention by sentiment (positive, negative, neutral) and topic category. You see results in a filterable feed and analytics dashboard.

How does Reddit monitoring differ from general social media monitoring?

Reddit has a unique structure — subreddit communities, nested comment threads, upvotes/downvotes, and anonymous users. General social media tools treat Reddit as an afterthought. Makna is built specifically for Reddit’s structure, showing you which communities matter, which users are most vocal, and how conversations thread together.

How far back does historical data go?

Historical depth depends on your brand’s Reddit footprint. Brands with less Reddit activity often get deeper history (sometimes 10+ years). Brands with high activity get comprehensive ongoing monitoring. During setup, you’ll see exactly how much historical data is available for your brand.

Can I try the tool for free / do you offer a free trial?

Yes. We offer a 14-day free trial with no credit card required. You’ll get access to Professional-tier features including AI categorization and narrative digests, with up to 200 mentions visible and 30 days of history. When you’re ready, upgrade to a paid plan to unlock unlimited mentions and full history.

How much does Reddit monitoring cost?

Makna starts at $49/month for single-brand monitoring with unlimited Reddit mentions, AI sentiment analysis, and 6 months of historical data. The Professional plan ($149/month) adds AI categorization, narrative digests, issue trending, and full historical archive for up to 3 brands. Enterprise ($349/month) covers up to 5 brands with Brand Intelligence Reports, PDF export, and priority support. Annual billing gives you 2 months free. No contracts — cancel anytime.

Can I cancel at any time?

Yes. All plans are month-to-month with no long-term contracts. Cancel anytime from your account settings. Your access continues until the end of your current billing period.

How does Reddit affect AI-generated search results (ChatGPT, Perplexity, Google AI Overviews)?

Reddit is the #1 most-cited source in AI-generated answers. Perplexity cites Reddit in 47% of responses, and Reddit appears in 21% of Google AI Overviews. When AI tools recommend products or answer questions, they heavily draw from Reddit discussions. What people say about your brand on Reddit directly shapes what AI says about your brand.

Your brand is being discussed right now

And those conversations compound. What's said today will shape AI answers for years. The question is whether you'll see it before your competitors do.

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