Set up in 2 minutes
From setup to first insights in minutes
No API keys. No complex configuration. Add your brand name, and Makna handles the rest.
Official Reddit APIData encrypted at restNo credit card for trialCancel anytime
12 minutes
Add your brand
Enter your brand name and add keyword variations — product names, common misspellings, hashtags. Optionally exclude noise terms. That's the entire setup.
- Brand name is your primary keyword
- Add variations as tags (e.g., "AcmeCorp", "#acme")
- Exclude irrelevant terms to reduce noise
- Optionally filter specific subreddits
Bloom Skincare
bloom skincarebloomskincare#bloomskin+ add keyword
Save Brand
324 hours
Diagnose, focus, measure
Use the dashboard to understand what's driving brand perception, focus on the communities and issues that matter most, and measure impact over time.
- Mention feed with filters (subreddit, sentiment, category, date)
- Brand Health dashboard with sentiment trends
- Community intelligence: engage, monitor, or investigate
- Email digests keep you informed without logging in
Brand Health
What's driving perception — and is it getting better?
58%
Positive
+16% from Feb
14%
Negative
-22% from Feb
Pricing
Top Issue
24% of neg
Sentiment Over Time
20
27
3
10
17
24
3
10
17
Positive Neutral Negative
What People Talk About
Product Quality
34%
Pricing
24%
Customer Service
16%
Praise
12%
Frequently Asked Questions
How long does it take to set up Reddit monitoring?
About two minutes. Add your brand name, configure any additional keywords or excluded terms, and monitoring begins immediately. You’ll start seeing historical mentions within minutes and new mentions within 24 hours.
How many keywords should I track?
Start with your brand name and 1–2 common variations (e.g., “Acme”, “AcmeCorp”). You can add more over time as you see what conversations you’re missing. Makna includes 3–10 keywords per brand depending on your plan.
What keywords should I monitor for my brand?
Start with your official brand name, common abbreviations, and hashtags. Consider product names, your CEO’s name if they’re public-facing, and common misspellings. You can also add competitor names on higher-tier plans to track comparative discussions.
Can I monitor any subreddit?
You can monitor any public subreddit. Makna searches across all of Reddit by default, and you can include or exclude specific subreddits to focus your monitoring. Private and quarantined subreddits are not accessible.
Which subreddits should I track for my industry?
You don’t need to specify subreddits upfront — Makna searches all of Reddit. After your first scan, our analytics show you which subreddits mention your brand most. From there, you can decide which communities to prioritize for engagement.
How long until Reddit monitoring starts showing results?
Historical mentions start appearing within minutes of setup. New mentions are discovered within 24 hours of being posted on Reddit. The dashboard shows monitoring status so you can see the scan in progress.
I have a lot of keywords — can I upload them in bulk?
Currently, keywords are added one at a time through our tag-based input. Each plan includes a keyword limit per brand (3–10 depending on tier). If you need to monitor significantly more terms, contact us about a custom plan.
Do I need technical skills to use a Reddit monitoring tool?
Not at all. Makna is designed for brand managers and marketers, not developers. Setup is point-and-click: type your brand name, add keywords, and you’re monitoring. No API keys, no code, no technical configuration required.
What is a keyword (in the context of monitoring)?
A keyword is a term Makna watches for across Reddit. Typically these are your brand name and variations. When a Reddit post or comment contains your keyword, it becomes a mention in your feed. Keywords are combined with OR logic — a match on any keyword counts.
What is a mention?
A mention is any Reddit post or comment that contains one of your monitored keywords. Each mention shows the text, subreddit, author, vote count, sentiment classification, and a direct link to the original Reddit thread.