makna.

For agencies

Your clients' brands are being discussed on Reddit right now. Most agencies can't tell them what AI is learning from those conversations.

40% of AI citations come from Reddit. Those conversations compound into your clients' permanent AI reputation. Add Reddit intelligence to your offering, and give clients something no other agency can.

New service line, not just a toolUp to 5 client brands per accountFrom $49/mo, not $800/mo

Reddit is the most cited community platform in AI. That changes what agencies need to offer.

AI engines pull answers from Reddit more than any other community source. Your clients' unmonitored Reddit conversations are compounding into their permanent AI reputation, and most agencies have no visibility into it.

Amplification

40.1% of AI citations point to Reddit

Semrush

When someone asks ChatGPT or Perplexity about your client's brand, the answer likely comes from Reddit. Agencies that monitor this have an upsell clients actually need.

Compounding

Average AI-cited Reddit post is 2.5 years old

Semrush

Old Reddit threads don't disappear. They compound. A complaint from 2024 still shapes how AI describes your client's brand today. This is reputation debt, and it accumulates silently.

Blind spots

70% of AI-cited posts have fewer than 20 comments

Semrush

The posts shaping AI answers aren't viral threads. They're small, specific conversations that generic social listening tools miss entirely. Reddit intelligence catches what others can't.

Candor

Reddit is #2-4 most visible domain in Google

SISTRIX

Reddit's anonymity creates the most honest brand perception data available. No influencer bias, no PR spin. When clients need to know what people actually think, this is where the signal is.

See how Reddit shapes AI answers for your clients

The agency that can explain Reddit to clients wins the account

Most agencies report on social metrics their clients could pull themselves. Reddit intelligence is different: it requires context, community understanding, and AI visibility awareness that clients can't get on their own.

Pitch new clients

Run a free Brand Check for prospects. Show them what AI says about their brand, sourced from Reddit. It's a conversation starter no competitor agency has.

Expand existing accounts

Add Reddit intelligence as a service line to current engagements. Sentiment analysis and share of voice reporting that justifies its own line item.

Differentiate from competitors

While other agencies report vanity metrics, you report on the platform with 1,328% visibility growth in Google (SISTRIX) and the highest AI citation rate of any community source.

Client asks: 'What's our Reddit presence look like?' You answer in 30 seconds.

GreenBite Snacks

Last 90 days

Analysis based on 890 Reddit mentions

890

mentions

58%

positive

18%

negative

Most active inr/HealthyFood
Top concern:Taste & Texture

Key finding

Taste complaints are the #1 driver of negative sentiment — not ingredients or pricing as the client assumed. Users love the brand mission but say the texture needs work.

UrbanTrail Outdoor

Last 90 days

Analysis based on 1,240 Reddit mentions

1,240

mentions

41%

positive

28%

negative

Most active inr/CampingGear
Top concern:Warranty & Returns

Key finding

Warranty complaints are driving negative sentiment after a recent policy change. Previously loyal customers are publicly comparing unfavorably to competitors in gear threads.

Two clients. Two minutes of prep. Both get data-driven recommendations instead of "we'll look into it." That's the difference between a monitoring tool and Reddit intelligence.

What agencies offer today vs. what clients actually need

Without Reddit intelligence
  • No visibility into what AI is learning about clients from Reddit
  • Enterprise tools ($800-1,500+/mo) that treat Reddit as an afterthought
  • Client asks about Reddit presence — you say "we'll look into it"
With Makna
  • Monitor how Reddit conversations compound into clients' AI reputation
  • Multi-brand Reddit intelligence from $49/mo, not $800/mo
  • Client asks about Reddit — you answer in 30 seconds with data

How Makna works for agencies

Multi-brand management

Switch between client brands instantly. Each brand has its own feed, analytics, and community intelligence. Up to 5 brands per account.

Client-ready reporting

Sentiment trends, issue breakdowns, community activity. Use the Diagnose, Focus, Measure framework for clear client narratives.

Per-brand email digests

Weekly digests per client brand. Forward directly to client contacts or use as reporting basis.

Reddit-native intelligence

Understands subreddit context, thread depth, and discussion dynamics. Catches the small-comment posts that shape AI answers but slip past generic tools.

AI reputation visibility

See how Reddit conversations compound into your clients' AI reputation. Report on what ChatGPT and Perplexity learn about their brands.

Service line, not cost center

At $49-149/mo, Reddit intelligence becomes a billable service you offer clients, not a budget discussion.

makna.app/dashboard

Dashboard

What's happening with Bloom Skincare on Reddit right now

Total Mentions
1,847
This Week
142+18%
Sentiment
54%+4%
Advocates
23
Mention TrendLast 30 days
Where They Talk
r/SkincareAddiction
487 mentions72% positive
Engage
r/30PlusSkinCare
234 mentions81% positive
Engage
r/drugstoreMUA
189 mentions34% positive
Investigate
r/BeautyGuruChatter
156 mentions51% positive
Monitor
r/sustainability
98 mentions45% positive
Monitor

See which communities matter for each client

Each subreddit gets a recommendation: engage, monitor, or investigate. Give clients a clear picture of where their brand is discussed and what to do about it.

The numbers behind the opportunity

40.1%

of AI citations point to Reddit — the most cited community platform

Semrush

1,328%

Reddit visibility growth in Google search results

SISTRIX

$49

/mo starting price — add Reddit intelligence to any client engagement without budget pushback

Questions from agencies

Can agencies manage multiple client brands in one Makna account?
Yes. The Professional plan supports up to 5 brands and Enterprise supports up to 10. Each brand has its own feed, analytics, and email digest sections. You can switch between client brands instantly. Contact us at hello@makna.app for custom agency pricing if you need more.
How can agencies use Makna for client reporting?
Makna provides sentiment trends, issue category breakdowns, community intelligence, and before/after comparison data — all of which can be included in client reports. The Diagnose → Focus → Measure framework gives you a structured narrative: here's what we found, here's what we did, here's the impact.
Is Makna useful for agencies that don't specialize in Reddit?
Yes — that's actually the primary use case. Most agencies manage multiple channels and don't have time to manually monitor Reddit. Makna automates the Reddit monitoring layer, surfaces only what matters, and sends weekly digests so Reddit becomes part of your workflow without becoming a time sink.
Can our clients also access Makna directly?
Each Makna account has one set of credentials. For independent client access, we recommend clients have their own Makna account. Some agencies set up the account for the client and hand over credentials as part of their deliverable. Contact us for agency partnership options.
How does Makna compare to enterprise social listening tools agencies typically use?
Enterprise tools like Brandwatch and Sprinklr start at $800-1,500+/month and cover all platforms at surface level. Makna starts at $49/month and goes deeper on Reddit specifically — community intelligence, issue categorization, and AI-powered sentiment that handles Reddit's unique language (sarcasm, jargon, memes). If Reddit matters for your client, Makna gives you depth that enterprise tools can't match at a fraction of the cost.

Learn more: Per-client monitoring·AI visibility·Tool comparison·Getting started guide

Also see: For Brand Managers·For Marketing Teams

Add Reddit intelligence to your agency offering

Your clients' brands are being discussed on Reddit. Those conversations shape AI answers. Be the agency that tells clients what AI is learning about them.

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    Reddit Intelligence for Agencies — Add a New Service Line | Makna.app