makna.

For marketing teams

Reddit intelligence for the whole team — not just the intern who checks Reddit

Your customers are sharing honest opinions on Reddit every day. Makna captures those conversations, analyzes sentiment, and delivers insights your entire team can act on — from content to campaigns to crisis response.

Team email digestsCompetitive intelligenceContent ideas from real conversations

Marketing teams shouldn't have to guess what Reddit thinks

Insights stay siloed

One person checks Reddit, mentions something in standup, and the insight dies there. No shared visibility, no structured data.

Can't measure campaign impact

You launched a campaign, but there's no way to see if Reddit conversations shifted. Did perception actually improve?

Content guesswork

Your content calendar is based on keyword tools, not real conversations. Meanwhile, Reddit has thousands of threads about exactly what your customers care about.

How Makna powers your marketing team

Weekly digests keep the whole team aligned

Every team member gets a digest with the week's key themes, sentiment shifts, and notable mentions. No login required. Daily digests available on Professional plans for fast-moving situations.

Track your brand vs. competitors

Monitor competitor brand names alongside your own. Compare sentiment, volume, and community presence side by side. Spot positioning gaps and messaging opportunities from real conversations.

Content ideas grounded in real customer language

See the questions, complaints, and topics that come up most often about your brand and category. Each one is a potential blog post, social post, or campaign angle — written in words your customers actually use.

Measure the impact of your work

Sentiment-over-time charts with date range filtering let you compare before and after any campaign, launch, or crisis. Show leadership the actual impact on perception, backed by data.

Route mentions to the right team member

Product complaint? Forward it to product. PR issue? Forward it to comms. Makna lets you route individual mentions by email, turning conversations into action without context switching.

Why Reddit should be in your marketing stack

#2

most visible site in Google search results — Reddit threads rank for your brand name

40%

of AI-generated responses cite Reddit content — shaping brand discovery in ChatGPT, Perplexity, and more

68%

of sarcasm is misclassified by generic tools — Makna is built for Reddit's unique language

Why Reddit is the most important platform for AI brand visibility →

Questions from marketing teams

How can our marketing team use Makna to improve campaigns?
Makna shows you which topics drive positive and negative conversation about your brand. Use this to inform messaging, identify content opportunities, and track whether campaigns shift perception. The sentiment-over-time charts let you see before/after impact of marketing initiatives.
Can multiple team members access the same Makna account?
Yes. Your team can share login credentials, and the weekly email digest keeps everyone aligned without requiring daily logins. Individual mentions can be forwarded to specific team members for action — for example, routing a product complaint to the product team or a PR issue to communications.
How does Makna help with competitive intelligence on Reddit?
You can monitor competitor brand names alongside your own. Makna tracks sentiment, volume, and community activity for each brand separately, so you can compare how Reddit perceives you versus competitors. This reveals positioning gaps and messaging opportunities.
Can Makna help us find content ideas from Reddit?
Absolutely. Reddit is where people ask real questions about products in your category. Makna surfaces the topics, complaints, and questions that come up most often — each one is a potential content idea, FAQ entry, or campaign angle that's grounded in real customer language.
Does Makna integrate with our existing marketing tools?
Makna works alongside your existing stack via email workflows. Forward mentions to Slack channels, route issues to project management tools, or include digest insights in your regular reporting. Direct integrations with third-party tools are on our roadmap.

Give your team Reddit intelligence

Set up in 2 minutes. Insights delivered weekly. Starting at $49/mo.

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