For marketing teams

Reddit intelligence for the whole team — not just the intern who checks Reddit

Your customers share honest opinions on Reddit every day. Makna captures those conversations and delivers insights your entire team can act on.

Team email digestsCampaign impact measurementContent ideas from real conversations

Your agency reports “positive engagement.” Here's what the data actually shows.

Agency weekly report

Reddit engagement: Positive
5 brand mentions identified
Community sentiment: Stable

What Makna shows

47 mentions across 12 subreddits — agency found 5
73% of mentions in r/running are comparison threads — you're losing to Brooks on cushioning
Sentiment dropped 8 points since the price increase announcement
u/marathon_pro (12K karma, 3 posts about you) switched to a competitor publicly

Same week. Same brand. Two very different stories. Makna shows you the one that matters.

Why does your agency only find 5 of 47 mentions?

Reddit's anonymous, community-moderated structure creates a candor mechanism that generic tools don't understand. 70% of AI-cited Reddit posts have fewer than 20 comments (Semrush). These quiet threads carry no engagement signals, so agencies and traditional tools skip right past them. But AI models don't. They index the honest, low-traffic conversations where real opinions live. Learn how Reddit shapes AI recommendations →

Marketing teams shouldn't have to guess what Reddit thinks

Today

One person checks Reddit, mentions something in standup — insight dies there
Campaign launched, but no way to measure if Reddit sentiment shifted
Content calendar based on keyword tools, not real customer conversations

With Makna

Weekly digests keep every team member aligned on Reddit sentiment
Before/after sentiment charts prove campaign impact with real data
12 issue categories reveal what customers actually talk about

See our Diagnose, Fix, Measure framework for turning Reddit intelligence into action.

How Makna powers your marketing team

Weekly digests keep the whole team aligned

Key themes, sentiment shifts, and notable mentions delivered to every inbox. No login required.

Track your share of voice vs. competitors

Monitor competitor names alongside yours. See who wins comparison threads and how your brand is positioned in conversations that AI models cite.

Content ideas from real customer language

See the questions and complaints that come up most. Each one is a potential blog post or campaign angle.

Measure compounding campaign impact

Sentiment-over-time charts show before and after any campaign. Reddit threads compound for years in AI answers, so your work keeps paying off.

Route mentions to the right person

Product complaint? Forward to product. PR issue? Forward to comms. One click, no context switching.

Brand Health

What's driving perception — and is it getting better?

58%

Positive

+16% from Feb

14%

Negative

-22% from Feb

Pricing

Top Issue

24% of neg

Sentiment Over Time

Positive Neutral Negative

What People Talk About

Product Quality

34%

Pricing

24%

Customer Service

16%

Praise

12%

Why Reddit should be in your marketing stack

Reddit is the most cited community platform in AI answers. These conversations compound over years, shaping how AI models perceive your brand long after the thread goes quiet.

40%

of AI citations point to Reddit — more than any other community platform

Source: Semrush, 248K posts

most visible site in Google — Reddit threads rank for your brand name

Source: Semrush, 2024

1,328%

growth in Reddit's search visibility since 2023

Source: SISTRIX

2.5 yrs

average age of an AI-cited Reddit thread — last quarter's campaign impact is still compounding

Source: Semrush, 248K posts

50%+

of AI-cited Reddit content are Q&A threads where brands get compared

Source: Semrush, 2024

68%

of sarcasm misclassified by generic tools — Makna understands Reddit's tone

See every conversation in one feed

Filter by sentiment, topic, subreddit, or date. Forward any mention to a teammate.

Mentions

3 unread mentions

ThreadsAll

u/skincare_junkie2h ago

positive

Just finished my second bottle of Bloom Skincare vitamin C serum and my dark spots have noticeably faded. The texture is lightweight and doesn't pill under makeup.

r/SkincareAddictionProduct Quality847

u/budget_beauty4h ago

negative

Does anyone else think Bloom Skincare has gotten way too expensive? Their moisturizer used to be $28 and now it's $42. Hard to justify when CeraVe exists.

r/drugstoreMUAPricing234

u/dermatology_nerd6h ago

positive

Dermatologist recommended Bloom Skincare retinol night cream and it's genuinely the best I've tried. No irritation, no peeling, just results.

r/30PlusSkinCarePraise1203

u/eco_shopper8h ago

neutral

Has anyone looked into Bloom Skincare's sustainability claims? They say they're carbon neutral but I can't find any third-party verification.

r/sustainabilityQuestion56

+1 more mentions today

Not sure what your team is missing? Run a free Brand Check to see what Reddit says about you right now.

Run free Brand Check

Questions from marketing teams

How can our marketing team use Makna to improve campaigns?

Makna shows you which topics drive positive and negative conversation about your brand. Use this to inform messaging, identify content opportunities, and track whether campaigns shift perception. The sentiment-over-time charts let you see before/after impact of marketing initiatives.

Can multiple team members access the same Makna account?

Yes. Your team can share login credentials, and the weekly email digest keeps everyone aligned without requiring daily logins. Individual mentions can be forwarded to specific team members for action — for example, routing a product complaint to the product team or a PR issue to communications.

How does Makna help with competitive intelligence on Reddit?

You can monitor competitor brand names alongside your own. Makna tracks sentiment, volume, and community activity for each brand separately, so you can compare how Reddit perceives you versus competitors. This reveals positioning gaps and messaging opportunities.

Can Makna help us find content ideas from Reddit?

Absolutely. Reddit is where people ask real questions about products in your category. Makna surfaces the topics, complaints, and questions that come up most often — each one is a potential content idea, FAQ entry, or campaign angle that's grounded in real customer language.

Does Makna integrate with our existing marketing tools?

Makna works alongside your existing stack via email workflows. Forward mentions to Slack channels, route issues to project management tools, or include digest insights in your regular reporting. Direct integrations with third-party tools are on our roadmap.

Explore: AI Visibility·Share of Voice·Sentiment Analysis·Reputation Monitoring

Also see: For Brand Managers·For Agencies