For brand managers

See what AI is telling people about your brand — before your competitors do

40% of AI-generated answers cite Reddit. When prospects ask ChatGPT about your category, the answer comes from Reddit threads, not your website. Makna gives you visibility into the conversations shaping your brand perception.

AI citation monitoringSentiment & issue trackingCompetitive share of voice

The blind spot

Reddit is writing your brand narrative. Are you reading it?

Reddit is the #2-4 most visible domain in Google. Brand queries regularly surface Reddit threads above your own website. And those same threads are what AI models cite when someone asks about your category.

40.1%

of AI-generated answers cite Reddit as a source

Source: Semrush

2.5 yrs

average age of an AI-cited Reddit post, compounding daily

Source: Semrush

70%

of AI-cited posts have fewer than 20 comments

Source: Semrush

The compounding problem

Every month without visibility, the corpus of conversations shaping your brand perception grows. The average AI-cited thread is 2.5 years old. The conversations influencing your brand today were posted long before you started watching.

It's Monday morning. Here's what your Makna digest shows.

Weekly Reddit Intelligence

Bloom Skincare

March 24 — March 30, 2026

Sentiment dropped 15 points this week

67% → 52% positive across 142 mentions

Top issue: Returns complaints spiked 3xurgent

Directly linked to your policy change on March 21

AI visibility alert: competitor mentioned in "best retinol" thread

This 8-month-old thread is now cited by ChatGPT for "best retinol serum"

r/SkincareAddiction thread: you vs. CeraVe

2,400 upvotes — you're losing on price perception. This thread feeds AI comparisons.

→ 3 mentions need your attention

This is what your agency can't tell you on Monday morning. They'll have a report next Thursday — by then, the r/SkincareAddiction thread will have 400 comments, and AI models will have already indexed it.

Competitive intelligence

Your competitors are being compared to you right now

Reddit's comparative discussions ("X vs Y", "best alternative to", "anyone tried") directly feed AI recommendations. When someone asks ChatGPT "what's better, your brand or theirs?" the answer is being written in Reddit threads today.

Without Reddit intelligence

Competitor reshapes "best in category" narrative unchallenged
AI models learn their framing of your weaknesses
You find out months later when brand perception has already shifted

With Reddit intelligence

Track your share of voice in category conversations
See competitive comparisons the moment they happen
Understand the perception gap between you and competitors

Sound familiar?

Today

Manually searching Reddit once a week, hoping you didn't miss anything
No idea which Reddit threads are feeding AI answers about your brand
Agency says sentiment is improving — but you can't verify their reports
Competitor comparisons on Reddit go unnoticed for months

With Makna

Every mention captured automatically — nothing falls through
See which conversations shape AI perception of your brand
Independent sentiment data you can check against agency reports
Competitive threads flagged the moment they appear

How Makna helps brand managers

Never miss a conversation

Every post and comment matching your brand, captured and classified. Weekly digests in your inbox.

AI visibility tracking

Understand which Reddit threads are being cited by AI models. See how your brand appears in AI-generated answers.

See what's driving perception

Product Quality, Customer Service, Pricing, and 9 more categories. No manual reading required.

Competitive share of voice

Track how often your brand comes up vs. competitors in Reddit's comparative discussions.

Independent brand intelligence

Unbiased view of what people actually say. Report to leadership with real data, not agency summaries.

Mentions

3 unread mentions

ThreadsAll

SK

u/skincare_junkie2h ago

positive

Just finished my second bottle of Bloom Skincare vitamin C serum and my dark spots have noticeably faded. The texture is lightweight and doesn't pill under makeup.

r/SkincareAddictionProduct Quality847

BU

u/budget_beauty4h ago

negative

Does anyone else think Bloom Skincare has gotten way too expensive? Their moisturizer used to be $28 and now it's $42. Hard to justify when CeraVe exists.

r/drugstoreMUAPricing234

DE

u/dermatology_nerd6h ago

positive

Dermatologist recommended Bloom Skincare retinol night cream and it's genuinely the best I've tried. No irritation, no peeling, just results.

r/30PlusSkinCarePraise1203

+2 more mentions today

Why Reddit intelligence matters now

Reddit has become the default source for honest opinions. Google and AI models know this, which is why Reddit content now shapes search results and AI answers at an unprecedented scale.

52M+

daily users sharing honest, unfiltered opinions about brands

Source: Reddit Q3 2024

#2-4

most visible domain in Google search results

Source: SISTRIX

3+

hours saved per week vs. manual Reddit searching

How Reddit shapes AI recommendations

Why 40% of AI citations point to Reddit, and what it means for your brand →

Reddit reputation monitoring

Protect your brand from perception shifts you can't see coming →

Diagnose, Focus, Measure

A continuous improvement loop for brand perception

Understand what's driving perception, prioritize your engagement, and prove to leadership it's working.

Dashboard

What's happening with Bloom Skincare on Reddit right now

Total Mentions

1,847

This Week

142+18%

Sentiment

54%+4%

Advocates

23

Mention TrendLast 30 days

Read the full framework guide →

Enterprise-grade Reddit intelligence, without the enterprise price tag

Most social listening tools charge $800+/mo and treat Reddit as an afterthought. Makna is built exclusively for Reddit, starting at $49/mo. Unlimited mentions on every paid plan.

No mention caps14-day free trialNo credit card required

Questions from brand managers

How does Makna help brand managers who don't have time to scroll Reddit?

Makna does the monitoring for you automatically. Once you add your brand name and keywords, every relevant Reddit post and comment is captured, classified by sentiment and topic, and organized in a filterable feed. You get a weekly email digest so you never need to check the dashboard unless something needs attention.

Can I use Makna to verify what my agency reports about brand sentiment?

Yes — this is one of the most common use cases. Makna gives you an independent, unfiltered view of what people actually say about your brand on Reddit. You can compare Makna's sentiment data and issue categories against your agency's reports to verify their claims and spot anything they might be missing.

How do I know which Reddit conversations need my attention?

Makna flags high-reach discussions (high upvotes and comments), surfaces trending negative sentiment, and categorizes issues by topic (Product Quality, Customer Service, Pricing, etc.). The dashboard highlights what's driving negative perception so you can prioritize the conversations that matter most.

Can I share Reddit insights with my team or leadership?

Yes. You can forward individual mentions to colleagues via email directly from Makna, and the weekly/daily email digests can be shared across your team. The Diagnose → Focus → Measure framework gives you a structured way to present Reddit insights to leadership.

What's the difference between Makna and setting up Google Alerts for Reddit?

Google Alerts catches a fraction of Reddit mentions (only those indexed by Google) and provides zero analysis. Makna captures every post and comment matching your keywords, classifies each by sentiment and topic category, identifies which communities discuss your brand, and tracks trends over time. It's the difference between a drip feed of raw links and a structured intelligence dashboard.

Your brand's Reddit narrative is compounding right now

See what AI is already telling people about your brand. Start your free trial — no credit card required.

Start Free Trial See pricing →

No credit card required14-day free trialCancel anytime